Cracker-less Diwali is not just a mere cause, but a grave concern/need. No one is asking you to break away from tradition or dampen your Diwali spirits. All you need to do is take one small step towards, taking into mind the alarming levels of air pollution that is caused by crackers. This Diwali, take a pledge to celebrate the festival by lighting up smiles, not crackers. Let this year’s festival be a #DiwaliApnoKeLiye.
We’re vouching for a cracker-less Diwali. Join us, take a pledge, and contribute towards a cleaner, safer India. With every 50th pledge, we will donate a fan to a government school and light up their future.
I choose to clear the air by celebrating this Diwali without crackers. Going beyond the festival, I pledge to keep contributing towards measures that make my country and my planet greener, cleaner, and safer.
Our job basically, is to cool and clear the air for homes with our fans. But yes, we are concerned about the atmosphere outside as well. Our initiative of #DiwaliApnoKeLiye is therefore aimed at creating awareness and driving initiatives towards eliminating air pollution. With you, we hope to cause a paradigm shift of mentalities towards people being responsible citizens who themselves are agents of change.